Editorial ranking
Top 10 BJJ Creators
Short editorial list of high-reach BJJ social voices. Counts are approximate curated snapshots, not live metrics.
- 1Mackenzie Dern~1.9M Instagram · BrazilUFC strawweight champion and ADCC/BJJ world champion with one of the largest BJJ-adjacent Instagram audiences.
- 2Kyra Gracie~1.9M Instagram · BrazilGracie-family black belt and high-visibility Instagram presence focused on self-defense, competition history, and lifestyle.
- 3Gilbert Burns~1.2M Instagram · Brazil · Kill Cliff FCBrazilian 2011 IBJJF World champion and former UFC welterweight title challenger, known as "Durinho", with a large crossover Instagram following.
- 4Gordon Ryan~991K Instagram · United States · KingswayElite no-gi competitor and instructional creator associated with Kingsway and high-level systems content.
- 5Craig Jones~747K Instagram · Australia · B-TeamAustralian black belt and major social presence known for no-gi competition, instructionals, and B-Team / CJI-era content.
- 6André Galvão~731K Instagram · Brazil · AtosAtos founder and hall-of-fame competitor with a large coaching and academy-focused Instagram audience.
- 7John Danaher~631K Instagram · New Zealand · New WaveSystems coach and instructional author whose Instagram presence centers on teaching concepts and student success.
- 8Gabi Garcia~556K Instagram · Brazil · AllianceMultiple-time world champion and high-profile Instagram athlete spanning BJJ and MMA audiences.
- 9Marcus "Buchecha" Almeida~550K Instagram · Brazil · CheckmatHistoric IBJJF world champion and UFC athlete with a major Instagram following across BJJ and MMA fans.
- 10Daniel Holý (Ragnar)~544K Instagram · Czech Republic · Jungle BJJCzech no-gi and leg-lock specialist Daniel "Ragnar" Holý, promoted to black belt by Fernando Araújo at Jungle BJJ Praha in 2023, who runs Ragnar Academy.