BJJ Creators

Discover Brazilian Jiu-Jitsu people on social media — tutorialists, highlight accounts, and instructional creators. Rankings use curated approximate follower snapshots.

Top 10 creators Top 50 creators

Creator Profiles

Filter by platform or search by name, handle, and content focus.

Mackenzie Dern

~1.9M Instagram

UFC strawweight champion and ADCC/BJJ world champion with one of the largest BJJ-adjacent Instagram audiences.

Nation: Brazil
Focus: competition, mma

Kyra Gracie

~1.9M Instagram

Gracie-family black belt and high-visibility Instagram presence focused on self-defense, competition history, and lifestyle.

Nation: Brazil
Focus: self-defense, lifestyle

Gilbert Burns

~1.2M Instagram

UFC fighter and multiple-time BJJ world champion with a large crossover Instagram following.

Nation: Brazil
Focus: mma, competition

Gordon Ryan

~991K Instagram

Elite no-gi competitor and instructional creator associated with Kingsway and high-level systems content.

Nation: United States
Team: Kingsway
Focus: no-gi, instructionals

Craig Jones

~747K Instagram

Australian black belt and major social presence known for no-gi competition, instructionals, and B-Team / CJI-era content.

Nation: Australia
Team: B-Team
Focus: competition, instructionals

André Galvão

~731K Instagram

Atos founder and hall-of-fame competitor with a large coaching and academy-focused Instagram audience.

Nation: Brazil
Team: Atos
Focus: competition, academy

John Danaher

~631K Instagram

Systems coach and instructional author whose Instagram presence centers on teaching concepts and student success.

Nation: New Zealand
Team: New Wave
Focus: systems, instructionals

Gabi Garcia

~556K Instagram

Multiple-time world champion and high-profile Instagram athlete spanning BJJ and MMA audiences.

Nation: Brazil
Focus: competition, mma

Marcus "Buchecha" Almeida

~550K Instagram

Historic IBJJF world champion and UFC athlete with a major Instagram following across BJJ and MMA fans.

Nation: Brazil
Focus: competition, mma

#10

Daniel Holý (Ragnar)

~544K Instagram

Czech BJJ black belt under Fernando Araujo; teaches no-gi at Jungle BJJ Praha and is known online as @ragnar_bjj for leg-lock breakdowns.

Nation: Czech Republic
Team: Jungle BJJ
Focus: leg locks, match analysis

#11

Rafael & Guilherme Mendes

~492K Instagram

Hall-of-fame competitors and AOJ founders whose Instagram presence mixes academy culture, competition, and instructional projects.

Nation: Brazil
Team: Art of Jiu Jitsu
Focus: competition, academy culture

#12

Rodolfo Vieira

~379K Instagram

Multiple-time world and ADCC champion whose Instagram follows his BJJ-to-MMA career.

Nation: Brazil
Focus: competition, mma

#13

Rafael Lovato Jr.

~374K Instagram

World champion in gi and MMA with a large coaching and academy-focused Instagram presence.

Nation: United States
Focus: competition, mma

#14

Danielle Kelly

~289K Instagram

No-gi black belt and high-engagement Instagram athlete associated with Kingsway-era training content.

Nation: United States
Team: Kingsway
Focus: no-gi, competition

#15

Pretty-Boy Patt

~252K TikTok

Las Vegas-based martial arts creator known for short, technique-focused BJJ and MMA clips with a humorous presentation style.

Nation: United States
Focus: short-form tutorials, submissions

#16

Taelor Moore

~239K Instagram

High-visibility BJJ creator known for Instagram and YouTube training content that mixes competition prep with everyday mat life.

Nation: United States
Focus: training vlogs, competition

#17

Lynnette Liz

~238K Instagram

Popular Instagram BJJ creator known for training clips and lifestyle content from the mats.

Nation: United States
Focus: training, lifestyle

#18

Kenny Kim

~183K Instagram

Popular BJJ creator and academy owner known for community-driven Instagram content and the Mat Made / Kenny Kim brand presence.

Nation: United States
Team: Kenny Kim Academy
Focus: community, lifestyle

#19

Michael Dakessian

~180K Instagram

Black belt Instagram creator known as Dakjitsu for short-form BJJ technique clips with a distinctive visual style.

Nation: United States
Focus: short-form technique, humor

#20

Vagner Rocha

~175K Instagram

Pro BJJ athlete and UFC veteran whose Instagram mixes competition, coaching, and academy life.

Nation: Brazil
Focus: competition, mma

#21

Beatriz Mesquita

~201K Instagram

Multiple-time world champion and UFC fighter with a major Instagram following in women's BJJ.

Nation: Brazil
Focus: competition, mma

#22

Mason Fowler

~148K Instagram

Caio Terra black belt and UFC BJJ champion known for instructional and competition Instagram content.

Nation: United States
Focus: competition, instructionals

#23

James Gallagher

~149K Instagram

Irish MMA fighter and BJJ black belt with a large crossover Instagram audience.

Nation: Ireland
Focus: mma, competition

#24

Claudia do Val

~140K Instagram

Multiple-time black belt world champion with a strong Instagram presence in gi and no-gi competition.

Nation: Brazil
Focus: competition, gi

#25

Kendall Reusing

~125K Instagram

Multiple-time world champion and broadcaster with a large Instagram following beyond pure technique clips.

Nation: United States
Focus: competition, broadcasting

#26

Jordan Preisinger

~105K Instagram

Black belt creator focused on clear YouTube and Instagram tutorials for hobbyists and competitors alike.

Nation: United States
Focus: tutorials, youtube instructionals

#27

Chewjitsu

~95K Instagram

Long-running BJJ YouTube creator and podcaster known for accessible technique talk, training culture, and interview-style content.

Nation: United States
Focus: instructionals, podcast

#28

Nick Newell

~83.5K Instagram

Pro MMA fighter and BJJ black belt known for motivational and fight-journey Instagram content.

Nation: United States
Focus: mma, motivation

#29

Max Hsu

~83.1K Instagram

Concept-driven BJJ creator known for systems-style Instagram teaching and instructional projects.

Nation: United States
Focus: concepts, systems

#30

Eli Knight

~82.3K Instagram

Black belt YouTube instructional creator focused on clear technique progressions and drilling.

Nation: United States
Focus: youtube instructionals, fundamentals

#31

Eldar "Yakuza" Rafigaev

~70K Instagram

Moldovan-born Jungle BJJ black belt under Fernando Araujo; teaches gi all-levels in Prague and is widely known online as Yakuza for competition and highlight content.

Nation: Moldova
Team: Jungle BJJ
Focus: competition, leg locks

#32

Anthony Cruz

~66.4K Instagram

Black belt Instagram creator and academy co-owner known for training-journey content.

Nation: United States
Focus: training, academy

#33

Robert Drysdale

~58.4K Instagram

ADCC/IBJJF world champion and Zenith co-founder with a long-standing Instagram coaching presence.

Nation: Brazil
Focus: competition, coaching

#34

Izaak Michell

~48.4K Instagram

Highly ranked Australian competitor with a growing Instagram training and competition feed.

Nation: Australia
Focus: competition, training

#35

Gregor Gracie

~42.4K Instagram

Gracie-family black belt with an Instagram presence spanning training and family lineage content.

Nation: Brazil
Focus: lineage, training

#36

Kristina Barlaan

~41.7K Instagram

Caio Terra black belt and competitor known for polished Instagram training and coaching content.

Nation: United States
Focus: competition, coaching

#37

Henry Akins

~40K Instagram

Rickson Gracie black belt and Hidden Jiu-Jitsu founder known for fundamentals-focused instructional content.

Nation: United States
Focus: fundamentals, hidden jiu-jitsu

#38

Tarik Hopstock

~39.4K Instagram

Norwegian competitor with a strong European Instagram following for training and match content.

Nation: Norway
Focus: competition, training

#39

Monet Babazadeh

~34.8K Instagram

AOJ/Atos purple belt creator known for training and lifestyle Instagram content.

Nation: United States
Focus: training, lifestyle

#40

Amanda Bruse

~28.1K Instagram

No-gi Pan champion with an Instagram feed centered on competition prep and training.

Nation: United States
Focus: no-gi, competition

#41

Rolando Samson

~25.4K Instagram

Instagram competitor and organizer presence associated with communal / event-driven BJJ content.

Nation: United States
Focus: competition, training

#42

Greg Souders

~22.8K Instagram

Standard Jiu-Jitsu coach known for constraints-led / ecological coaching discussion on Instagram.

Nation: United States
Focus: coaching, constraints-led

#43

James Booth

~18.4K Instagram

Daniel Gracie black belt and coach sharing instructional and academy-focused Instagram content.

Nation: United States
Focus: coaching, instructionals

#44

André Freire

~18.1K Instagram

Carlson Gracie Tucson head professor with coaching- and lifestyle-oriented Instagram content.

Nation: Brazil
Focus: coaching, academy

#45

Gustavo Galvão

~17.5K Instagram

Atos affiliate head professor sharing coaching and competition Instagram content from Europe.

Nation: Brazil
Team: Atos
Focus: coaching, competition

#46

Thalys Pontes

~15.3K Instagram

Multiple-time world champion building academy content alongside competition Instagram posts.

Nation: Brazil
Focus: competition, academy

#47

Vitor Paschoal

~15.1K Instagram

CTA athlete and instructor sharing drill-heavy Instagram teaching content.

Nation: Brazil
Focus: instruction, drills

#48

Paul Schreiner

~9.2K Instagram

BJJ Fanatics instructional author known for fundamentals-rich Instagram teaching posts.

Nation: United States
Focus: instructionals, fundamentals

#49

Emily Kwok

~8.7K Instagram

World champion and performance coach sharing coaching, writing, and training Instagram content.

Nation: Canada
Focus: coaching, performance

#50

Mo Black

~7.9K Instagram

ADCC veteran and academy owner sharing competition and coaching Instagram content.

Nation: United States
Focus: competition, coaching