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Editorial ranking

Top 50 BJJ Creators

Curated discovery ranking by approximate follower snapshots (as of July 2026). Not live API data and not paid placements.

Top 10 creatorsFull directory
  1. 1Mackenzie Dern~1.9M Instagram · BrazilUFC strawweight champion and ADCC/BJJ world champion with one of the largest BJJ-adjacent Instagram audiences.
  2. 2Kyra Gracie~1.9M Instagram · BrazilGracie-family black belt and high-visibility Instagram presence focused on self-defense, competition history, and lifestyle.
  3. 3Gilbert Burns~1.2M Instagram · Brazil · Kill Cliff FCBrazilian 2011 IBJJF World champion and former UFC welterweight title challenger, known as "Durinho", with a large crossover Instagram following.
  4. 4Gordon Ryan~991K Instagram · United States · KingswayElite no-gi competitor and instructional creator associated with Kingsway and high-level systems content.
  5. 5Craig Jones~747K Instagram · Australia · B-TeamAustralian black belt and major social presence known for no-gi competition, instructionals, and B-Team / CJI-era content.
  6. 6André Galvão~731K Instagram · Brazil · AtosAtos founder and hall-of-fame competitor with a large coaching and academy-focused Instagram audience.
  7. 7John Danaher~631K Instagram · New Zealand · New WaveSystems coach and instructional author whose Instagram presence centers on teaching concepts and student success.
  8. 8Gabi Garcia~556K Instagram · Brazil · AllianceMultiple-time world champion and high-profile Instagram athlete spanning BJJ and MMA audiences.
  9. 9Marcus "Buchecha" Almeida~550K Instagram · Brazil · CheckmatHistoric IBJJF world champion and UFC athlete with a major Instagram following across BJJ and MMA fans.
  10. 10Daniel Holý (Ragnar)~544K Instagram · Czech Republic · Jungle BJJCzech no-gi and leg-lock specialist Daniel "Ragnar" Holý, promoted to black belt by Fernando Araújo at Jungle BJJ Praha in 2023, who runs Ragnar Academy.
  11. 11Rafael & Guilherme Mendes~492K Instagram · Brazil · Art of Jiu JitsuShared account of Rafael and Guilherme Mendes, the world champion brothers from Rio Claro who founded Art of Jiu-Jitsu and helped popularise the berimbolo.
  12. 12Rodolfo Vieira~379K Instagram · BrazilBrazilian four-time IBJJF World champion and 2015 ADCC gold medallist known as "The Black Belt Hunter", now a UFC middleweight.
  13. 13Rafael Lovato Jr.~374K Instagram · United StatesAmerican 2007 IBJJF World champion, undefeated former Bellator middleweight champion and Oklahoma City academy owner.
  14. 14Danielle Kelly~289K Instagram · United States · Silver Fox BJJAmerican black belt from Philadelphia and the inaugural ONE women's atomweight submission grappling world champion.
  15. 15Pretty-Boy Patt~252K TikTok · United StatesLas Vegas-based martial arts creator known for short, technique-focused BJJ and MMA clips with a humorous presentation style.
  16. 16Taelor Moore~239K Instagram · United StatesHigh-visibility BJJ creator known for Instagram and YouTube training content that mixes competition prep with everyday mat life.
  17. 17Lynnette Liz~238K Instagram · United StatesPopular Instagram BJJ creator known for training clips and lifestyle content from the mats.
  18. 18Kenny Kim~183K Instagram · United States · Kenny Kim Brazilian Jiu JitsuBlack belt who owns Kenny Kim Brazilian Jiu Jitsu in Marietta, Georgia, leads an affiliation, hosts Mat Made and wrote The Jiu Jitsu Millionaire.
  19. 19Michael Dakessian~180K Instagram · United StatesBlack belt Instagram creator known as Dakjitsu for short-form BJJ technique clips with a distinctive visual style.
  20. 20Vagner Rocha~175K Instagram · Brazil · Vagner Rocha Martial ArtsBrazilian black belt and former UFC fighter who has medalled at four ADCC World Championships and teaches at Vagner Rocha Martial Arts in Florida.
  21. 21Beatriz Mesquita~201K Instagram · BrazilMultiple-time world champion and UFC fighter with a major Instagram following in women's BJJ.
  22. 22Mason Fowler~148K Instagram · United States · Caio Terra AssociationAmerican Caio Terra Association black belt, former Submission Underground absolute champion and the inaugural UFC BJJ light-heavyweight champion.
  23. 23James Gallagher~149K Instagram · Ireland · SBG IrelandNorthern Irish MMA fighter "The Strabanimal" from SBG Ireland, a grappling-first former Bellator prospect who mostly wins by choke.
  24. 24Claudia do Val~140K Instagram · Brazil · Soul FightersBrazilian black belt and three-time IBJJF World champion in three weight classes, who won the 2018 IBJJF Grand Slam after starting jiu-jitsu at 21.
  25. 25Kendall Reusing~125K Instagram · United States · Gracie BarraAmerican Gracie Barra black belt and former national-level wrestler who has won the IBJJF No-Gi Worlds twice, held the Polaris openweight title and medalled at ADCC.
  26. 26Jordan Preisinger~105K Instagram · United StatesBlack belt creator focused on clear YouTube and Instagram tutorials for hobbyists and competitors alike.
  27. 27Chewjitsu (Nick Albin)~95K Instagram · United StatesNick "Chewy" Albin, the black belt coach behind the Chewjitsu YouTube channel and podcast, known for practical advice on training and gym life.
  28. 28Nick Newell~83.5K Instagram · United States · Fighting Arts AcademyAmerican "Notorious" Nick Newell: congenital amputee, former XFC lightweight champion, BJJ black belt and Milford, Connecticut academy owner.
  29. 29Max Hsu~83.1K Instagram · United StatesConcept-driven BJJ creator known for systems-style Instagram teaching and instructional projects.
  30. 30Eli Knight~82.3K Instagram · United StatesRoyce Gracie black belt and long-time instructor known for self-defense, compression lock and side-control escape content, formerly at Three Rivers Academy in Kentucky.
  31. 31Eldar "Yakuza" Rafigaev~70K Instagram · Moldova · Jungle BJJMoldovan-born Jungle BJJ black belt under Fernando Araújo in Prague, a heavyweight footlock specialist with 80 recorded submission wins.
  32. 32Anthony Cruz~66.4K Instagram · United StatesBlack belt Instagram creator and academy co-owner known for training-journey content.
  33. 33Robert Drysdale~58.4K Instagram · Brazil · Zenith BJJAmerican-Brazilian 2005 IBJJF World champion and 2007 ADCC absolute winner, undefeated in MMA, who founded Zenith BJJ and researches jiu-jitsu history.
  34. 34Izaak Michell~48.4K Instagram · AustraliaAustralian no-gi competitor from Adelaide, a former Danaher and B-Team training partner who has won the ADCC Asia and Oceania trials three times.
  35. 35Gregor Gracie~42.4K Instagram · Brazil · Renzo Gracie AcademyBrazilian Renzo Gracie black belt born Gregor Rangel, half-brother of Rolles and Igor Gracie, ADCC 2009 bronze medallist and former MMA fighter.
  36. 36Kristina Barlaan~41.7K Instagram · United States · Caio Terra AssociationAmerican Caio Terra black belt from Martinez, California, a light-featherweight IBJJF Pan, European and Asian Open champion across belts.
  37. 37Henry Akins~40K Instagram · United States · Dynamix MMAAmerican Rickson Gracie black belt, former head instructor at Rickson's academy and Dynamix MMA head coach, known for teaching "hidden jiu-jitsu" details.
  38. 38Tarik Hopstock~39.4K Instagram · Norway · Frontline AcademyNorwegian Frontline black belt, 2025 IBJJF World No-Gi champion and inventor of the Tarikoplata shoulder lock.
  39. 39Monet Babazadeh~34.8K Instagram · United StatesAOJ/Atos purple belt creator known for training and lifestyle Instagram content.
  40. 40Amanda Bruse~28.1K Instagram · United States · AtosAmerican Atos black belt promoted by André Galvão in 2023, a 2024 IBJJF Pan No-Gi champion and multiple No-Gi Worlds medallist with a leg-lock and armbar game.
  41. 41Rolando Samson~25.4K Instagram · United StatesInstagram competitor and organizer presence associated with communal / event-driven BJJ content.
  42. 42Greg Souders~22.8K Instagram · United States · Standard Jiu-JitsuAmerican black belt and founder of Standard Jiu-Jitsu in Rockville, Maryland, known for a games-based, ecological-dynamics coaching approach.
  43. 43James Booth~18.4K Instagram · United StatesDaniel Gracie black belt and coach sharing instructional and academy-focused Instagram content.
  44. 44André Freire~18.1K Instagram · BrazilCarlson Gracie Tucson head professor with coaching- and lifestyle-oriented Instagram content.
  45. 45Gustavo Galvão~17.5K Instagram · Brazil · Atos Jiu Jitsu School BarcelonaBrazilian third-degree black belt, brother of André Galvão and head instructor of Atos Jiu Jitsu School Barcelona since moving to Spain in 2010.
  46. 46Thalys Pontes~15.3K Instagram · BrazilBrazilian featherweight black belt from Ribeirão Preto, promoted by Cicero Costha and Bruno Bastos, with IBJJF Pan titles at juvenile and purple belt.
  47. 47Vitor Paschoal~15.1K Instagram · BrazilCTA athlete and instructor sharing drill-heavy Instagram teaching content.
  48. 48Paul Schreiner~9.2K Instagram · United States · Marcelo Garcia Academy / Kaijin AcademyAmerican black belt from Santa Cruz, long-time Marcelo Garcia Academy instructor and co-founder of Kaijin Academy, known for coaching high-level competitors.
  49. 49Emily Kwok~8.7K Instagram · Canada · Princeton BJJ (Marcelo Garcia affiliate)Canadian third-degree black belt, 2007 IBJJF World champion and co-founder of Princeton BJJ, known as a pioneer for women in jiu-jitsu.
  50. 50Mo Black~7.9K Instagram · United States · Tabula Rasa JJAmerican Tabula Rasa black belt Morgan "Mo" Black, an ADCC trials winner and 2026 ADCC World Championship competitor known for pressure passing.